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  • The 7-Point Fitness Website Audit (What to Check and Why)

    July 7, 2026
    Most fitness websites don't lose leads because they look bad. They lose leads because visitors can't quickly work out who…
  • How to Get More Gym Members in 2026

    June 25, 2026
    How to Get More Gym Members in 2026 More people are in gyms right now than at any point in…
  • Instagram Followers vs Google Reviews: Which One Wins for Fitness Businesses?

    June 9, 2026
    Having 5,000 Instagram followers is great for your business page. But the people looking for what you offer have their…
  • How To Promote Your Fitness Business Online

    May 19, 2026
    Start With Your Website — Not Your Social Media Here's the thing most people get backwards: they put enormous energy…
  • How To Follow Up Gym Leads

    How to Follow Up Gym Leads (And Stop Losing Members Before They Even Walk Through the Door)

    May 15, 2026
    You got the enquiry. Someone filled in your form, clicked your ad, or messaged you on Instagram. They're interested. Then…
  • Fitness Marketing Websites vs Generic Websites Why Specialist Wins Every Time

    Fitness Marketing Websites vs Generic Websites: Why Specialist Wins Every Time

    May 8, 2026
    Last updated: May 2026 I've reviewed hundreds of fitness business websites over the years. And I can usually tell within…
  • Zenith Fitness: How They Turned an “Under Construction” Website Into a Predictable Lead Generating System With AWA

    April 13, 2026
    Overview Zenith Fitness Training is a gym based in Perth, Scotland, owned and operated by Lisa and Gary Mulholland. They…
  • How to Improve Patient Trust Online

    April 13, 2026
    Patient trust is formed long before a booking confirmation or first appointment. For most clinics, it’s decided across a sequence…
  • What Patients Look For on a Clinic Website

    April 13, 2026
    Patients do not browse clinic websites casually. They arrive with a concern, limited time, and a need to feel confident…
  • How Online Coaches Sell More Programmes (Without More Content)

    April 7, 2026
    Online coaches don’t sell more programmes by posting harder. They sell more by tightening conversion. Clear positioning, a commercially strong…
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